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of youth footwear the world over, including the revolutionary "air" cushioned sole that took the industry by storm - an idea he had at the age of 15. Mark Price, 46 WAITROSE, MD Describes himself as "the chubbyCEO Great-grandson of Austin Reed has adapted selling clothes for the internet, celebrity-obsessed era. The idea for Asos came when he heard that 4,000 American viewers had called in asking where they could buy a lamp seen on an episodeperhaps best known as the family friend who gave Kate Middleton her first proper job. Owns, with his wife Belle, a five-bedroom villa in Mustique where Kate and Prince William stayed. The former agricultural student got into business when he flogged
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